Cookie Policy
Last updated: February 9, 2026
This Cookie Policy explains how TruUp (“TruUp”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website, use the TruUp web application, or interact with our online services (collectively, the “Services”). This policy should be read together with our Privacy Policy, which explains how we collect, use, and share personal information more generally.
By using the Services, you agree that we can use cookies and similar technologies as described in this Cookie Policy, unless you disable them through your browser or device settings or through any cookie management tools we provide.
1. What Cookies Are
Cookies are small text files that are stored on your device (such as a computer, tablet, or smartphone) when you visit a website or use an online service. Cookies may then be sent back to the originating site on each subsequent visit, or to another site that recognizes the cookie.
Cookies can perform many functions, for example:
- Helping websites remember your login details and preferences.
- Understanding how visitors use a site and which pages are most popular.
- Supporting security features, such as detecting unusual login activity.
Similar technologies, such as pixels, tags, local storage, and software development kits (SDKs), may also be used for similar purposes. In this Cookie Policy, we refer to all of these technologies collectively as “cookies”.
2. Types of Cookies We Use
We use the following broad categories of cookies:
2.1 Strictly necessary cookies
These cookies are essential for the operation of the Services and cannot be switched off in our systems. They are usually set in response to actions you take, such as:
- Logging in and accessing secure areas of the app.
- Managing your account settings and subscription.
- Helping ensure the security and integrity of the Services.
Without these cookies, some parts of the Services may not function properly.
2.2 Functional cookies
These cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages, for example, to:
- Remember your preferences (such as language, time zone, or UI settings).
- Save certain configuration choices (such as which store or account you last viewed).
- Provide improved, more personalized features and experiences.
If you disable these cookies, some or all of these functionalities may not work correctly.
2.3 Analytics and performance cookies
These cookies help us understand how visitors use the Services so we can measure and improve performance. They allow us to:
- See how many users visit our website or app.
- Understand which pages, features, and flows are most popular.
- Measure the effectiveness of product changes, experiments, and campaigns.
- Diagnose technical issues and improve overall performance.
For example, we may use analytics tools that collect information such as pages visited, time spent on pages, browser and device information, and general location (e.g., city-level), often in an aggregated or de-identified form.
2.4 Marketing and advertising cookies
We may use marketing cookies to help us deliver relevant content and measure the effectiveness of our marketing and advertising. These cookies may:
- Track whether you arrived at our site from a particular campaign, referral, or advertisement.
- Help us understand which messages and channels are most effective.
- Enable us and our partners to show you more relevant ads for TruUp on other websites or platforms.
If you disable these cookies, you may still see ads, but they may be less relevant to you.
3. Cookies We May Use
The specific cookies used on the Services may change over time as we update or improve our systems. The examples below illustrate common types of cookies and their purposes. This is not an exhaustive list.
| Cookie Type | Who Sets It | Example Purposes |
|---|---|---|
| Session / login cookie | TruUp | Authenticate you, keep you logged in as you navigate the app, maintain sessions. |
| CSRF/security cookie | TruUp | Help protect the Services from cross-site request forgery and other attacks. |
| Preference cookie | TruUp | Remember selected store, filters, or UI preferences across sessions. |
| Analytics cookie | TruUp or third party | Measure page views, usage patterns, feature adoption, and performance. |
| Marketing / attribution | TruUp or third party | Track sign-ups or visits from specific campaigns, emails, or ads. |
Where required by law, we will provide a more detailed list of cookies and similar technologies, including their names, providers, purposes, and retention periods, in a separate cookie banner or settings interface.
4. How Long Cookies Stay on Your Device
Cookies can be “session cookies” or “persistent cookies”:
- Session cookies are temporary and are deleted from your device when you close your browser or app session.
- Persistent cookies remain on your device for a longer period or until you delete them (for example, to remember your preferences across visits).
The length of time a cookie remains on your device depends on its purpose and your browser or device settings. In general, we aim to set reasonable retention periods that support the functionality of the Services and comply with applicable laws.
5. Third-Party Cookies
Some cookies on the Services may be set by third parties, for example:
- Analytics providers helping us understand how the Services are used.
- Advertising and marketing partners that assist with campaigns, measurement, and attribution.
- Embedded content or tools from other services (such as customer support widgets or videos).
These third parties may use cookies and similar technologies in accordance with their own privacy and cookie policies, which we encourage you to review. Where required by law, we will request your consent before placing non-essential third-party cookies.
We do not control the collection or use of information by third parties through their cookies, but we do seek to work with providers that respect user privacy and comply with applicable laws.
6. How to Manage and Disable Cookies
You have several options to control or limit how cookies are used:
6.1 Browser settings
Most browsers allow you to:
- View which cookies are stored and delete them.
- Block cookies from specific sites.
- Block all cookies or certain types of cookies.
- Configure your browser to delete cookies when you close it.
The steps to do this vary by browser. You can usually find information in your browser’s “Help” or “Settings” pages.
If you choose to block or delete cookies, some features of the Services may not work correctly, and your experience may be less personalized.
6.2 Device settings and app controls
On mobile devices, you may have additional controls at the operating system level to limit tracking for advertising or analytics. For example, you may be able to:
- Reset your advertising identifier.
- Limit ad tracking or personalized ads.
- Control app-level permissions and storage.
Consult your device’s settings or help documentation for more information.
6.3 In-service cookie tools
Where required by law (for example, in certain jurisdictions), we may present a cookie banner or similar interface that allows you to:
- Accept or reject certain categories of cookies (such as analytics or marketing cookies).
- Change your cookie preferences at any time.
Your selections may themselves be stored in a cookie so that we can remember your choices on subsequent visits.
7. Cookies and Personal Data
Some cookies collect information that can be associated with a particular device or user and, in some cases, may be considered personal data under applicable laws. Our use of cookies that involve personal data is covered by our Privacy Policy, which explains:
- What personal data we collect.
- How and why we use it.
- Our legal bases for processing.
- Your rights and choices under applicable data protection laws.
For users in regions such as the European Economic Area (EEA), the UK, or other jurisdictions with specific cookie and tracking rules, we will implement appropriate consent mechanisms and respect applicable legal requirements regarding cookies and similar technologies.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, legal requirements, or other operational or business reasons. When we make material changes, we will:
- Update the “Last updated” date at the top of this policy, and
- Provide additional notice where required by law (for example, through a banner, in-app notice, or email).
Your continued use of the Services after any changes to this Cookie Policy become effective means that you accept the revised policy. If you do not agree with the changes, you should adjust your cookie settings and stop using the Services.
9. Contact Us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:
TruUp TruUp
Email: [email protected]